Now since the beginning of films there has been music in the background, yes even the silent films which has always been used as a device to create emotion or a mood in a scene of a film.
Now books are trying to do what films have been doing since they started which is taking something from films (sounds of punches and music for example) and incorporating this into books. Normally it's the other way round in terms of narrative and ideas but now books are trying to find a new audience as people don't read like they use to (from what I have been told anyway) and they are trying to make books more accessible to people new to books.
I have not tried one of these e-books as I don't have the device which allows this but I actually like this idea unlike recently with film companies pushing for 3D to make films better.
I think the idea of reading for example a Brett Easton Ellis book and listing to the songs in the backgrounds is a really good idea but on the other hand creating sounds for environments like a fictional alien world removing the part which makes books special, your very own imagination painting that world in your head.
Authors have done this in the past anyway with James Patterson on top of my head giving CD's away with his books to his readers, so it's something that authors could have possibly wanted as well as publishers.
But I can see it having legs as I can understand some people having problems getting into a book as it's hard to visualise an historical point of view where maybe the reader has little knowledge.
Also unlike 3D at the moment it's optional and I'm not drowned in it like I am in my local multiplex but it is early days. Also if they want it to work I think they will need the authors feedback or just let them take charge but that can be a problem...How do you do that with The Great Gatsby or Pride & Prejudice where the writers are no longer with us.
But I hope this is not used as a gimmick like 3D has been for films and will get people to read more either way, as there some gems out there to read like I Am Legend which is far better than the recent film adaptation and a completely different story, to The Time Travellers Wife.
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